A brand-new look for Laroy Group

A brand-new look for Laroy Group

in Corporate


While we prize our 60-year history, we are also proud to be a progressive organisation,  embracing and encouraging change. We also want to reflect this feeling with our brand.

In recent years, Laroy Group has emerged as a solid and trustworthy partner in the global pet sector. In the coming years, we will continue to capitalise on this trend as our various 'houses' take centre stage.
More about home @ Laroy Group >


So we are proud to present this brand-new, fresh visual makeover!

With its refreshed round shapes, Laroy Group radiates dynamism and personality. It is in keeping with the company's direction and its ambition to continue its growth as a leading manufacturer and supplier of quality pet products.



The logo has been given a new look and the visual identity has been rolled out across a variety of communication applications in a unified style. You will discover this in the new items folder, with all kinds of extra features, a convenient e-update, the social media channels, on the revamped exhibition stand, etc. ... We are also working to improve the website so that you can find what you are looking for even more easily.

We want Laroy Group to be a family business on a human scale. A "home" to our employees, customers and suppliers, where we take everyone into account. Together, we are moving forward towards a successful future.
More about the history of Laroy Group >

Laroy Group, excellence in pet products